Laura K Design is now Lab Creative

Toronto, ON (April 26, 2016) Lab Creative is the organic evolution of Laura K Design. Established in 2004, Laura K Design has provided compelling design services to a wide variety of clients for more than a decade. Lab Creative is far beyond a simple design firm and is committed to the mission: “We create brand… Read the rest of the post…

Fitlips Branding and Packaging

Several years ago after meeting at a networking event, Fernanda Lazzaro hired us to design the branding and packaging design for Fitlips, an all natural lip balm. The logo needed to express Fernanda’s commitment to creating a product that was made using natural ingredients and eco friendly packaging design – so the lips graphic created for the logo is also… Read the rest of the post…

Paras Events Branding

Paras Mehta, owner of Paras Events, is a colleague in the events industry and was in need of a new image for his business that better fit it’s direction, aesthetic and target market. Being a creative person, Paras mapped out his various thoughts and ideas as a launching point for our discussions and my design… Read the rest of the post…

Counterpoint Financial Branding

Counterpoint Financial is the new name for a firm with the mission of giving clients solutions that will help them now – and especially their families later.  Run by a former investment banker who has done billions of dollars of deals, the firm’s unexpected core purpose is to protect clients and their families from the serious consequences… Read the rest of the post…

Producers Group Rebranding

The principals of Producers Group were in search of a way to articulate their unique point of view, while refining their visual brand to appeal to their target market: high net worth individuals and families. Coin, our brand strategy partner, facilitated a brand foundation with this especially atypical tagline: Same is good.™ As a deliberate challenge… Read the rest of the post…

Kate Thornley Hall

Working with Fathom Communications, we designed a lookbook for the Kate Thornley-Hall Cayman Islands Collection. A 16 page book was created that featured fabric, rugs, wallpapers and pillows designed by Kate in conjunction with the Cayman Islands. An e-blast was also created to send out to the media as the summer season approaches.

Luxury Travel Business Rebrand

Over the past few years, I have had the opportunity to help fellow colleagues in the wedding industry with their branding. Wedding planners, cake designers, a dj, decor company and more. Shannon, from I luxe Travel, was referred by another industry college I had worked with previously. She felt that her logo and website didn’t truly reflect… Read the rest of the post…

The Power of Social Media

In the past few weeks, I have learned so much about the power of social media in both a positive and negative context. First from my own person experience – which I will talk about in the next paragraph – and then with the horrific bombings in Paris and Beriut. My social media feed was filled with… Read the rest of the post…

Oma Chiropractic Website Rebranding

Oma Chiropractic website responsive design

I have been a patient of Oma Chiropractic for around 10 years and over the years I’ve worked on a variety of design projects for them. More recently we undertook the larger project of a redesign of the logo and website! The name was changing from just Oma Chiropractic to Oma Chiropractic and Wellness Centre…. Read the rest of the post…